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Fair, Transparent and human

Distributing high-quality, differentiated food products alone isn’t enough. From the products we aggregate, to how we sell and deliver to consumers, we value facilitating social relationships along our food value chain and bringing shared values, like fairness and transparency, to people we work with.



By aggregating from our small partner farmers and makers, we are able to meet the demand of end-consumers at a price that works for both of them. There are no contracts with the producers we buy from. We build trust and strong relationships with them by paying them what they ask except on rare occasions in which we ask them to lower their prices to remain competitive. Also, we pay them upfront, regardless of if customer has paid or not. This confirms our own end of the bargain, while reassuring producers that our continued partnership is a worthwhile one. In addition to fair price, we give our partner producers the opportunity to enter european markets that would have never been accessible before.


Connecting consumers to the roots of their food is what we strive for. We provide food products with a story, preserving the producer’s identity from “purchase to delivery” so that consumers virtually meet the people behind the offerings and know the story of who, how and where their food products were grown and made.



On one hand, we build trust with our producers, visiting them at least two times a year and maintaining a close relationships with them. We share with them consumer reviews and feedback in relation to products while having conversations on key topics (price, working conditions, farming practices…) to identify their concerns and potential solutions. On the other hand, we value strong relationships with consumers and we have personal contact with them during the deliveries. Over the next several years, we will seek to facilitate direct relationships between Luxembourg-based consumers and Sicily-based producers by creating opportunities to visit each others in their own country.

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